Google is changing the rules again When you are the elephant of the search world you get to make the rules. Google is obviously that elephant. They released a new mobile ranking algorithm on April 21. Though some are referring to this as Mobilegeddon... Keep Reading: Is Your Site Mobile Friendly?
At FirstTracks our goal is to make our clients lives easier so they can focus on the most important parts of their business. Recently, our client, Curly Girl Design, was spending too much time keeping track of potential clients and where they were in... Keep Reading: Manage Your Prospects Smarter Using Streak CRM with MailChimp & Gmail
As December winds down and we get closer to Christmas and the new year, we wanted to take a moment to reflect on what was another exciting, challenging, and interesting year. We continued to grow as a team, had a few fun group outings, and enjoyed... Keep Reading: FirstTracks Marketing: A Look Back at 2014 and Ahead to 2015
Through the years, we’ve worked with plenty of online payment processing gateways for our clients’ e-commerce stores, subscription sites, or event tickets. What most people don’t realize is that integrating a website with a good... Keep Reading: Our Top Pick for Online Payment Processing
So where's the EASY shopping now? It's online and it's booming. According to a recent Goldman Sach's report, eCommerce sales will grow in excess of 17 percent annually for the next three years. What's a business to do? Keep Reading: How to Make eCommerce Easy for Your Customers
As FirstTracks Marketing continues to grow along with our diverse grouping of ecommerce clients I thought it would be fun this morning to take a step back and put some numbers to what we have accomplished with the platforms we have built for our... Keep Reading: FirstTracks Marketing WooCommerce Client Websites Are Crushing It!
Big announcement this week “Staples to Close 225 Stores”. Lots of hand wringing about jobs, economic indicators and a changing business landscape. Ron Sargent, CEO, spoke about “reinventing” Staples. Nice to see a business... Keep Reading: Making Ecommerce Easy. A Look at Staples
You need website help, but who do you call? How do you know you’re speaking to the real deal? Lately, it seems like we’ve been doing a lot of WordPress janitorial work (cleaning up other developer’s messes!). Hiring a website... Keep Reading: 5 Keys to Knowing Your WordPress Website Developer Knows Their Stuff
This past August we were contacted by the Newton Massachusetts business, Curly Girl Designs. They were having some challenges with their current WordPress ecommerce solution powered by WP-Ecommerce and they were fed up with the poor performance and... Keep Reading: Making Ecommerce Sites Work Better With Woocommerce
2012 was the craziest, busiest and most exciting year yet for FirstTracks Marketing Group. We have had the opportunity to work with some excellent businesses of all shapes and sizes. One of the exciting additions to our agency this year was being... Keep Reading: FirstTracks WordPress Ecommerce Integration for Fisher’s Tudor House a HUGE Success
With the help of a new extension developed for the Stripe Payment Gateway that works with Gravity Forms, FirstTracks can now process online payment with all major credit cards for any of our services. This is an exciting addition to the FirstTracks... Keep Reading: FirstTracks Marketing Group Now Accepts Online Payment!