When the call comes to do potential work for a new client we start with “Why.” It’s not the only question but a good place to start. “Why” gets the business and those usually charged with communications to open up. We... Keep Reading: Asking the All-Important “Why” About Your Business
As December winds down and we get closer to Christmas and the new year, we wanted to take a moment to reflect on what was another exciting, challenging, and interesting year. We continued to grow as a team, had a few fun group outings, and enjoyed... Keep Reading: FirstTracks Marketing: A Look Back at 2014 and Ahead to 2015
In the ever-expanding world of digital media, the printed paper can be seen as “old-school” and irrelevant. But is there a time and place for this old standby? Can there still be a case made for the printed word? In an article by Dale W. Hutchings,... Keep Reading: Is the Printed Newsletter Dead?
So what’s a NH interactive marketing agency to do when confronted with the juggernaut that is the 21st century? You go find the expert talent that you and your clients not only need, but require. I love surrounding myself with talented... Keep Reading: Look Who’s Joined the FirstTracks Marketing Team!
I still run up against a deep misunderstanding of how the web can truly impact sales. I’m not talking about a graphically pleasing website or an easy check out system. I mean, how does one’s participation in digital marketing make the... Keep Reading: Where Does Your Digital Footprint Go?
The way we build our websites is cool and all but it’s not about HOW we do things it’s about the WHY…. At FirstTracks Marketing we are business people who also happen to be very good at website design and development. Our process... Keep Reading: Business Challenges First, Technology Second. How A Great Website Gets Made
I like listening and that’s interesting coming from someone who also loves to talk. Still working on the listening thing and being in a profession (marketing & business strategy) that has more than it’s share of talkers, I can say we... Keep Reading: Please be Quiet
The most direct email headline ever… “Don’t Buy” and this was on Cyber Monday from a consumer products company in the height of the buying palooza frenzy that drives the US and world economies. What was Patagonia doing? Why... Keep Reading: Brand Strategy In Action
When working with clients on their business and marketing strategies I’m always looking for what I call the BIG 3. These are the deep bone marrow “musts” that just have be there if Business Success is to have a chance. A meaningful... Keep Reading: Business Success; The Three Musts
This past week I came across an article by Hubspot titled “Why I Fired My Marketing Agency” which turned out to be an interesting piece that details what you should NOT be looking for from your marketing agency. I think the quote from the... Keep Reading: Bottom Line Results – Generating Leads & Performance Feedback That Matters
“If anything, our brand is almost all about storytelling.” I came across this from Doug Wood, President of Tommy Bahama. A reputable company with good brand recognition. We’ve all heard of them and we know what they do. But why?... Keep Reading: Brand Recognition: What’s Your Story?