Website Design & Strategy

Creating beautiful websites that are easy to use and produce results.


Website Design for your business and YOUR customers

Whether you’re starting a brand new website from scratch or overhauling something you have been working with for years designing a website is multifaceted process that takes time and professional care to get the job done right. The team at FirstTracks Marketing doesn’t work in canned templates or off the shelf solutions, our speciality is working closely with our clients to develop a solution that works best for your business and your customers. Your business is unique and it’s our job to help you do the best job showcasing those qualities in the most effective way possible to help you grow your reach and customer base. From robust e-commerce websites and custom content management systems to complex database programming, we’ve created solutions for businesses of all sizes from small start-ups to Fortune 500 companies.

FirstTracks Marketing Comprehensive Website Design Process

Our process consists of four key stages: Discovery, Sitemap Planning, Wireframing and finally Graphic Design. We first start with a couple of meetings to get to know you and your business so that we can better understand your market, your customers and your goals for your new site.

Then we work with you to build out a detailed Sitemap to help organize the flow of information for your new site and to help us define the various touch point levels to your new website. Then we take all of that direction and model out greyscale shells to accurately represent the user experience journey for your new website.

Our wireframes process focuses on the placement and proportion of all your key usability goals for your new site. Everything is planned mobile first to ensure maximum accessibility for your new website. The Wireframe process goes through at least one or two rounds of adjustment to make sure everyone is happy with the experience prior to moving into the final stage of the process.

Once all the wireframes are given the thumbs up we then take all of those and apply the final graphics, colors, fonts and textures to fully render your new website down to pixel perfect spec. You will be able to see your new site in full preview on desktop, tablet and mobile devices before any lines of code are written. Our goal is to provide you a no-nonsense no-surprises approach to design and development. That way when things go into development production you know exactly what you are getting.

Ready to take your website design to the next level?

The team at FirstTracks Marketing takes great pride in creating websites that look amazing but function and perform even better. There are so many websites online today, carving out your own unique niche of real estate isn’t getting any easier especially with all the canned templates kicking around these days. Stand out from the crowd, grow your business with a website built just for you, your business and your customers. Give us a call today at 603-924-1978 or fill out our short online form we can’t wait to meet you and get started on your project!

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