The power to command attention

Redesigned Heinz Ketchup PacketCan one person change a corporate giant? I’m sure that Heinz was well aware of the shortcomings of their individual ketchup packets. Who hasn’t complained about them? But now we, yes “We the People”, have the capability and the power to be heard like never before. Matt Kurtz thinks so. Two years ago after spilling ketchup on his jeans while on a road trip, student Matt Kurtz started one of hundreds of anti-ketchup packet groups on Facebook. He dubbed it “Prop 57’’ as a gentle poke at Heinz, saying it is to “draw awareness’’ to the packets’ shortcomings.

Is the corporate world listening, Did Heinz listen? You bet they are and if they’re not they better start. Many have teams that are following Facebook, Twitter, LinkedIn every day. What a great way to find out what your customers are saying about your product. The immediacy of the feedback is so valuable. Why wait for a long drawn out research report when you can capture relevant data everyday.

Even if you are a small company, without a monitoring team you too can develop an integrated social media strategy and start listening to and engaging your target customers every day. Don’t interrupt them. Engage them with content they can use. We can help you get started. Give us a call at 603-924-1978 or fill out our online form and let’s discuss what YOU want to do for your business.

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