We all want to sell more product and make more money, but when it comes to Social Media the most important thing to remember is that your primary goal is to connect with PEOPLE.
Be honest with yourself about your product and services and you will have clear definition as to who your social media audiences are. Be honest with your customers. Don’t be afraid to have one on one conversations with them, answer their questions, hang out where they hang out, and make yourself available to them when they need you. Treat your customers as you would treat any friend or acquaintance and you will be guaranteed success at social media branding your business and selling your product.
The next time you fire up Twitter to send out that next “big sale tweet” why not try a different approach and search that space for activity related to your product and work on connecting with the people who are looking for help or talking about things related to what you offer. To make this easier you should use one of these free tools out there that allow you to actively monitor and segment this giant stream of information: Hootsuite, Tweetdeck, Twitter Lists.
Start listening, discussing, sharing and participating and your product sales will increase as a result of your ongoing participation. Need some new ideas on how you can do this for your company? Send us a note or give us a call at 603-924-1978.