Please be Quiet

Ears images

I like listening and that’s interesting coming from someone who also loves to talk. Still working on the listening thing and being in a profession (marketing & business strategy) that has more than it’s share of talkers, I can say we all have a lot of work to do.

The Client Meeting

I’ve had two initial meetings with a new client recently and here was a man who was running a business that started in 1856 and his tenure was approaching its 30th year. Not much this guy and his company hadn’t heard and seen. The most important human trait I know is EMPATHY. What was he looking at across the table? What was he listening to and was any of it meaningful to him and his business? “Please be quiet” was on my internal hard drive.


I like this company, its products and it’s market. I think we can help but after 156 years in business it just might be a good idea to listen. Let the learning come. People have been buying this product way before I and my FirstTracks Marketing Group dropped by. Sure, I have a business to run and a payroll to feed but so does he. We can be in this together and I want to be kicking back across from this interesting person years from now with both of us feeling good about how his customers truly love his product, service and company. Be quiet, be meaningful and the business will come. Sometimes slowly and sometimes fast but it will come.

Be quiet, empathize and care.

We’d really like to listen to you. Give us a call. 603-924-1978 or contact us and we’ll call you.

5 thoughts on “Please be Quiet

  1. Well said, or should I say, “well listened”. We have 2 ears and one mouth…let’s do the math!

  2. Great post Greg…I remember my first mentor out on sales calls with me and sitting in the passenger seat between client meetings ‘coaching’ a young rookie.

    “Kid, the more the client talks in a meeting, the better they think you are…and the more likely you are to make the sale’ (paraphrasing)

    I love to talk and present…and that hit me like a bolt of lighting…I was so intent on sharing my knowledge of our products that I was forgetting to let the clients tell us what they needed first…simple concept…but not easily accomplished.

    Thanks for sharing. Happy Friday!

  3. @Michael…well put. When I play music I find the same holds true that often ‘less is more’…

  4. Thanks all. Trying to stay focused on why I do this work. Caring enough to care. Listening enough to hear. Using my experience to foster change.

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