Newsletters, They Still Work

In our business the buzz is all about being on-line, social media tactics with webinars offering every form of advice. My in box looks like a 2am infomercial fest. The buzz can be deafening and overwhelming to the point that I just might get struck down if I ever suggested to a client that something like a newsletter may be just be the what the strategy calls for.

Don’t we just love that hot new thing. Can I get a! Can I get a Social Media plan!  It wasn’t that “being on-line” in the 90’s wasn’t valid or just like being “social” in the 2010’s isn’t appropriate, its just that it isn’t the ONLY thing. We’re Social Media fans in a big way here at FTMG and we believe with all our marketing hearts that inbound strategies work but we also hold a deep core belief that no two clients are alike and our job is to be quiet, listen, probe and question and then think strategy with an open mind to the tactics that are required to bring home the sales and profits.

Believe it, and yes you heard it here. People still get snail mail and still read something that is on actual paper. We design and produce newsletters for a number of our clients. There, I’ve said it. For several of our hospital clients we produce clear, well written (way to go Laura), graphically well designed (thank you Bob)  and strategically focused newsletters that people/customers/patients/potential patients/donors/prospective donors want and DO read. Can I track open rates and click throughs, time on a page, bounce rates. No, but I can when I integrate them with their website.

There’s a place for old school on its own. But when you marry the old school with the new school then hey, that’s where the magic happens. Great design whether it’s on-line or on the pony express still moves and shakes. Start with a strategy, define the support, design with meaningful gusto and then you should be counting the $.

Is a newsletter right for your business?

Don’t know and won’t know until we talk. Call us 603-924-1978 or do the form thing. We’ll get right back to you and listen.

Let's Join Forces!

Have a project you would like to discuss? We’re ready when you are.

Get In Touch


Say Hi! We're Friendly

Have a project to discuss? Reach out. We’d love to talk.

  • This field is for validation purposes and should be left unchanged.

Inspiration & Ideas

MailChimp Partner

Proud Certified MailChimp Agency Partner

Email is arguably the most effective marketing channel. It offers measurable results, personalization and targeting, and a high return on investment. How do you manage email campaigns? Keep Reading: Proud Certified MailChimp Agency Partner

Inbound Marketing Specialist

SharpSpring Comes To Boston!

FirstTracks headed to SharpSpring partners event FirstTracks is the first and, currently, only Gold level SharpSpring agency in New England, and we couldn’t pass up the chance to meet other marketers. If you aren’t familiar with SharpSpring, the... Keep Reading: SharpSpring Comes To Boston!

Our Certifications

Verified WooExpert
Bing Partner
FirstTracks Marketing is New England's First SharpSpring Gold Certified Partner
WP Engine Advanced Agency Partner
FirstTracks Marketing is a Call Rail Agency Partner