3 thoughts on “Is it really all about you?

  1. Great advice.

    There’s a school of advertising this observation butts up against called “We’re here” advertising. Basically, it tells people what a company does but not why consumers should buy from them. It lacks a well explained user benefit. “Me, me, me” and “We’re here” efforts are lazy and turn people off. Trackin’ it up!

  2. Why do salesmen talk about themselves – no one cares. A customer – buyer – client – is primarily interested in themselves. Advertising, blogs, tweets that talk about YOU miss the target because the THEM are only interested in themselves. Talk to them about them and you have a message … otherwise your just talking about yourself … who cares.

    1. It’s all about appropriate balance. The best salespeople I know are best listeners. Empathy is the skill I look for when being sold to and is what I focus upon in preparing to speak to a potential client.

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