Ever been to a busy hospital lobby or department waiting area? We all have, and what are we seeing when we’re there? Many times it’s not something that’s related to why we’re there. The latest local photographer exhibit or expensive art work that looks like it should be in a museum may be soothing but I’m a customer (or a customer family member) and I want to be assured that this hospital, where I am right now, is the right choice.
How can I get a quick and effective visual image that gives me that assurance?
How about a well designed and properly displayed poster. Hospitals love to talk about their people. Show me! Hospitals love to talk about their services. Tell me! Hospitals want to assure me that I’ve made the right decision. Again, show me and tell me. Don’t make me guess.
This is your opportunity to get your hospital branding messages DIRECTLY to your audience.
They’re in your house and you NEED them to feel good about their choice so they can spread the word about their great experience. Of course you need to back up all your claims with day in and day out actions but here’s where you get to state your claims. Your team is going to have plenty of opportunities to prove them.
Here’s some key steps to a successful poster plan:
- 4 Color and a decent size (24 x 36″)
- Reinforce your outside advertising and hospital brand messaging
- Show your people
- Give clear, simple information
- Rotate & change your locations, Use easels.
- Create a display schedule. Keep ’em fresh. This is merchandising!
At FirstTracks we have developed effective poster programs for our hospital clients. We work everyday on hospital communications and a successful poster campaign is an inexpensive and productive tactic to reach your customers/patients and their families. This also has the added benefit of reinforcing your focus to your employees. Celebrate their efforts by including them.
Give us a call at 603-924-1978 and let’s discuss how to put this program in place or contact us and we’ll get right back to you.