FirstTracks Marketing Is Silver Certified!
Just recently our team became silver-level certified with industry-leading marketing automation provider SharpSpring. So what does that mean exactly? Well, for starters, it means that we have successfully onboarded clients into dynamic marketing automation programs and continue to support those efforts (more specifics on that later). It also means our staff has passed a series of rigorous tests and key technical demonstrations to prove that we have the proper level of expertise to hold this level of designation from SharpSpring. Very exciting stuff.
What Is SharpSpring?
SharpSpring is a full marketing automation software suite that is very easy to integrate or add onto your preexisting (or non-existant in some cases) marketing programs. You may have heard of the other big players in this space such as HubSpot, Pardot, Marketo, or Infusionsoft. If you’ve ever looked into onboarding their services you’ve discovered quickly that they are extremely exspensive and make it very hard for small companies to take advantage of all the great things that marketing automation can do for them. SharpSpring changes all of that. SharpSpring has a much more affordable pricing model and its application flexibility is outstanding. That means it doesn’t matter what your website is built on. SharpSpring systems will work with yours. Cost-wise there is no comparison. On an annual basis, the cost to use SharpSpring tools is about 60% less than the other big players. We are thrilled to be able to add SharpSpring to the suite of tools that we offer our clients.
What Can Marketing Automation Do for Your Business?
Marketing automation can make it much easier for you to deliver the right content to the right people at the right time without you having to lift a finger. Marketing automation all starts with capturing information from your site visitors. Typically this starts with some kind of form entry, either a signup for an email list, requesting of a downloadable piece of information, or even a product purchase. Once this happens the automation takes over in deciding what list and workflow the user belongs in based on what interaction took place. This means that you would be able to send follow-up messages, content, or offers on a one-to-one basis feeding in custom content and details based on the preferences and behaviors those prospects had engaged in on your website. And it’s not just form fills that determine this. What content is engaged with on your website, key pages, videos, and downloaded files all play a role in helping to determine what automated messaging gets sent to which prospect and when. It’s very powerful stuff.
Sounds Complicated? How can we get started?
While this sounds a bit complicated, it really isn’t. The most difficult part of this process is the upfront planning and the content generation to support your automation efforts. Once those are in place, working with a system like this just becomes more of a lead management exercise. It’s about seeing who is reaching out and requesting more information and/or buying product from you and then following up and nurturing those relationships accordingly. At FirstTracks Marketing, we’re experts in helping you with this process and can guide you through your program setup and then train you on how to use all these amazing tools effectively in the day-to-day management of your business. It’s what we love to do.
Interested in Taking the Next Step?
Give us a call today at 603-924-1978 or fill out our short online request form and we’ll provide you with a guided tour to see if SharpSpring would be a great fit for your marketing mix.