This past week I came across an article by Hubspot titled “Why I Fired My Marketing Agency” which turned out to be an interesting piece that details what you should NOT be looking for from your marketing agency. I think the quote from the article the resonated with me the most was:
“Three months later and a grand total of $70,000 poorer, it was time to say goodbye. The agency just never produced the results we cared about. And probably worse, they felt like they did but could never produce a report to prove it to us”.
This got me thinking about the work we do at FirstTracks and how we are different from many traditional marketing agencies. We do deliver results that our clients care about. Our process of working with our clients revolves around their business goals and needs. We take the time to understand their business and we work very closely with all of our clients to determine what the most successful measure of our engagement with our clients will be. All of our clients are different but in terms of how we go about achieving their particular goals it’s all about one thing, LEADS.
But producing leads simply isn’t enough
We are always striving to produce QUALITY LEADS and we do this through a variety of strategic measurement tactics and regular monthly and sometimes even weekly reports. Our goal is to always be able to accurately measure our impact on your business and tell you exactly how we are producing your lead activity so we can continue to improve the programs we are running for you.
From high quality barn homes to HVAC service and installation, we can build a program for your business.
We work with companies in many different industries and have built lead generation programs for products priced from $100 to $250,000. Our process revolves completely around your P&L. We study your business, products, distribution and then help you determine the channels and methods that will be best suited to reach your market with measurable actions that we can refine over time. Our process and methodology has proven to be very successful for many of our clients, because we know all the numbers and we see exactly how much we are helping our clients business to grow each month, not just in visibility or community but in $$$. If you are interested in growing your business give us a call at 603-924-1978 or fill out our contact form.