Ellevet Sciences Making CBD and CBDA Products for our four legged friends
It’s no secret that the team at FirstTracks Marketing are big time dog lovers. So when Portland Maine based company Ellevet Sciences came calling looking for website design and development help we were excited to see how we could help them improve things. When we first started working with Ellevet Sciences they were looking for help with their current WordPress / WooCommerce website to help it run more smoothly and produce less issues. We started out by helping them migrate their website systems over to WP Engine to stabilize their operations online. The shift to WP Engine provided instant speed improvements and added flexibility for more expansion.
Once their website infrastructure was handled we continued to provide ongoing technical support for any issues that came up with their operations with the website. In addition we also helped to onboard them with Metorik for enhanced shop analytics and their engage email automation services to take over their abandoned cart functionality. Both additions to their site have provided profitable returns and have helped them to learn more about their customers and convert more buyers.
Redesigning The Ellevet Project Website
Early this year we were approached to help with their complete redesign and rebuild of The Ellevet Project. This is the non-profit that Ellevet started to provide free veterinary care to the pets of the homeless.
Our job was to redesign and rebuild their website so that we it would be easier for them to publish updates and information about all the great things they are doing as well as make it easier to make and take donations on the website. We accomplished both goals by using our custom WordPress theme framework coupled with WooCommerce and subscriptions to make the donation process smooth and simple. The site was designed and launched in just a couple of months because it had to be ready for their summer schedule which started June 1st.
Redesigning Ellevet Sciences Website
At the same time we were working on The Ellevet Project Website we had also started the process of redesigning and rebuilding the main Ellevet Sciences Website as well. As far as average transactions, revenue and active customer base is concerned this is by far the biggest site we have ever had the opportunity to work on.
When the scale of these projects gets this large it’s really important to have a highly experienced staff and consistent process to rely on. Making sure the project not only gets done but is done right the first time. Working with the team at Ellevet we were able to coordinate everything, create a new design that is fresh and modern and improve how their product subscription setup works. We worked hard on making sure that the new site design not only looked nice but was built lean and mean to handle the current levels of traffic and transactions and properly set them up for the future levels of growth and expansion they are looking to achieve. We are all very proud of how the final website came out