In this age of the Internet with Twitter, blogs and Facebook, a traditional newsletter may seem like a dated medium, but consider the assisted living audience. Although many retirees have embraced the Internet and all of the social media and email aspects related with it, there is still a fairly large percentage of retirees that can’t be bothered to take the time to learn, or are just uncomfortable with computers.
A survey taken last year shows that Americans ages 65-74 accounted for 5.4% of total online Internet users. (Source: ClickZ Stats; International Demographics Inc.) Let’s face it, most of us have grown-up in the Internet age and have become savvy about the Internet, email, smart phones, websites and every other technology that is presented to us. For many retirees, television was a novelty when they were growing up, and it wasn’t that long ago that telephones were introduced to their parents.
The newsletter is a great medium to have in an assisted living environment.
Readers are relaxed with this format and enjoy sitting down with a newsletter. A well-designed newsletter, with short articles, calendars, events, social issues, a crossword puzzle, etc., can help keep assisted living facilities connected with there clients. Invite clients to submit stories, artwork, photos, poems, humor or anything else they can contribute to the newsletter.
Here’s what eHow had to say about newsletters: “Newsletters have a stealthy means of travel: your readers. While tweets can be forwarded or bookmarks to blogs can be emailed or forwarded, an attractive newsletter that passes from one hand to another is your most powerful form of advertising—a personal recommendation and endorsement—from someone the recipient knows and trusts. While passing it along, your current subscriber may be sharing why the prospect should read it as well—another recommendation. And your newsletter also has legs to go where no tweet has gone before: into break rooms, waiting rooms, hotels, libraries or barber shops. Who knows where you newsletter will sprout and bear fruit next!”
In addition to printing and distributing newsletters, they can also be posted electronically online as a PDF or sent out in emails to prospective assisted living clients.
Take the First Steps to Creating a Successful Newsletter
FirstTracks is no stranger to the benefits of newsletters. We have designed, written, printed and mailed hundreds of newsletters — in-house health care newsletters, donor and philanthropic newsletters, newsletters for assisted living groups and more. Get started with your organization’s newsletter by contacting FirstTracks Marketing Group at 603-924-1978, or tell us about your newsletter project right now by filling out our Print Project Request Form, we look forward to hearing from you soon.