AdWords SKAG

Single Keyword AdWords Ad Groups, Is It Worth It?

You might be doing your AdWords ad groups all wrong. Here’s some insight on creating a better account structure. When new advertisers start looking into AdWords, they are often unsure how the keywords they picked will work with their ads. Questions... Keep Reading: Single Keyword AdWords Ad Groups, Is It Worth It?

Streak CRM for GMAIL

Manage Your Prospects Smarter Using Streak CRM with MailChimp & Gmail

At FirstTracks our goal is to make our clients lives easier so they can focus on the most important parts of their business. Recently, our client, Curly Girl Design, was spending too much time keeping track of potential clients and where they were in... Keep Reading: Manage Your Prospects Smarter Using Streak CRM with MailChimp & Gmail

Google Adwords Certified

FirstTracks Just Added Google & Bing Adwords Certifications

The digital world is constantly changing. So, of course, our team is constantly working at staying up to date! We do everything we can to ensure we are on the cutting edge and able to provide clients with the best services possible. Philip Antonelli,... Keep Reading: FirstTracks Just Added Google & Bing Adwords Certifications

Ask Why about Your Business

Asking the All-Important “Why” About Your Business

When the call comes to do potential work for a new client we start with “Why.” It’s not the only question but a good place to start. “Why” gets the business and those usually charged with communications to open up. We... Keep Reading: Asking the All-Important “Why” About Your Business

Philip Antonelli and Sarah Kossayda

Look Who’s Joined the FirstTracks Marketing Team!

So what’s a NH interactive marketing agency to do when confronted with the juggernaut that is the 21st century? You go find the expert talent that you and your clients not only need, but require. I love surrounding myself with talented... Keep Reading: Look Who’s Joined the FirstTracks Marketing Team!

Where does your digital footprint go?

Where Does Your Digital Footprint Go?

I still run up against a deep misunderstanding of how the web can truly impact sales. I’m not talking about a graphically pleasing website or an easy check out system. I mean, how does one’s participation in digital marketing make the... Keep Reading: Where Does Your Digital Footprint Go?

Business Success; The Three Musts

When working with clients on their business and marketing strategies I’m always looking for what I call the BIG 3. These are the deep bone marrow “musts” that just have be there if Business Success is to have a chance. A meaningful... Keep Reading: Business Success; The Three Musts

Bottom Line Results – Generating Leads & Performance Feedback That Matters

This past week I came across an article by Hubspot titled “Why I Fired My Marketing Agency” which turned out to be an interesting piece that details what you should NOT be looking for from your marketing agency. I think the quote from the... Keep Reading: Bottom Line Results – Generating Leads & Performance Feedback That Matters

Brand Recognition: What’s Your Story?

“If anything, our brand is almost all about storytelling.” I came across this from Doug Wood, President of Tommy Bahama. A reputable company with good brand recognition. We’ve all heard of them and we know what they do. But why?... Keep Reading: Brand Recognition: What’s Your Story?

Brand Plan Consultation

Getting the Brand Plan together A client who is developing a new company came to FirstTracks Marketing’s President Greg Connolly to get their brand plan in shape. Why? Isn’t it OK to hit the ground running with all the great tools like... Keep Reading: Brand Plan Consultation

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