Every year during this annual marketing summit, Google broadcasts new and innovative ways for enhancing the company’s platforms. In 2019, the biggest struggle seems to be how to serve effective ads in an already advertising-heavy digital market. Ads... Keep Reading: Big Changes Coming to Google Ads
Certified Marketing Automation Experts! SharpSpring is a CRM / marketing automation platform that allows our clients to automate emails, engage with prospective customers more personally, drive lead generation and ultimately increase sales. The team... Keep Reading: New England’s Only SharpSpring Gold Partner Certified Agency!
Our team is amazing 2019 is off to an exciting start for the crew here at FirstTracks Marketing. We’ve charged into the new year with bigger growth goals than ever for our eCommerce and lead generation clients. We also have several new website... Keep Reading: 2019 is off to an amazing start for our team and our clients!
Voice-prompted searches continue to gain ground with the internet. Ever since voice- activated assistants such as Siri, Cortana, and Alexa came to be, searches performed by voice commands have surged. By 2020, it’s projected that voice search will... Keep Reading: Voice Search: The Next Wave of SEO
This September the FirstTracks Marketing Team attended INBOUND 2018, an enormous annual marketing summit designed to inspire and educated hundred of thousands who are passionate about marketing, selling and delighting consumers. Keep Reading: Our Top Takeaways from INBOUND 2018
Top 10 INBOUND 2018 Day 1 Thoughts & Takeaways: Day 1 at INBOUND 2018 was a whirlwind of information. The day started with a long traffic filled drive into Boston, but I managed to find my way, get a parking spot and not miss any of my sessions... Keep Reading: INBOUND 2018 Top 10 Takeaways from Day 1
What Makes Marketing Certifications Standout? It seems like every software or platform today has its own certification or “degree” for its users to earn. But what does it mean for marketing companies that boast these certifications as credentials?... Keep Reading: Marketing Certifications: Sorting through the “fluff”
Looking for opportunities to attract more online business? Google Shopping (formerly known as product listing ads) has become an increasingly popular paid channel to entice shoppers. Text ads once dominated the paid search space, but now marketers... Keep Reading: Start Investing in Google Shopping
Google held its annual Marketing Live Stream on July 10th. Didn’t have a chance to see it? Don’t worry. We’ve put together our top 5 takeaways from the event. #1 Responsive Search Ads The golden rule for search ads has always been to have three ads... Keep Reading: Updates Coming to Google Ads
Download our free PDF for a thorough walk-through of modern automation terms, complete with explanations and examples. This guide will help you not only understand the components of marketing automation, but also will help you and your agency... Keep Reading: Understanding The Language of Marketing Automation | A Free PDF
SharpSpring continues to evolve its automated marketing platform with significant updates and improvements. New GDPR-compliance tools and better functionality to Visual Workflow, Smart Mail, and social calendars are just the beginning. Don't miss out... Keep Reading: SharpSpring Updates and Improvements
Attention e-commerce merchants! If you’re not running abandoned cart emails for your online store, you’re leaving money on the table. Today’s consumers are busy, and the average abandoned cart rate for online shoppers is 70%. What are we talking... Keep Reading: Get Smart with Abandoned Carts