Growth and Advancement from Within We’re really proud of our team here at FirstTracks, and are thrilled to recognize a team member who regularly goes above and beyond: Jess Falkenham. For the last five years, Jess has been providing our clients with... Keep Reading: Solidifying Key Leadership at FirstTracks Marketing
Poppy Floral
Creating a beautiful outcome from a simple bouquet to a lavish wedding ceremony
The Back Story
Poppy Floral is New England’s premier private studio florist. Based in Cambridge, Massachusetts, the company’s floral designers create stunning arrangements for weddings and events. Not a flower shop, Poppy Floral meets one-on-one with clients in a private studio to bring creativity and elegance to weddings and events.
The Challenge
Poppy Floral’s company is first and foremost a design organization. Their new website needed to immediately reflect that along with their unique approach to creating the perfect event. Exceptional photography organized in a functional design that invigorated the user was the key. Driving the right traffic to the site through specialized online marketing programs was critical.
A New Website Design
Our design team worked closely with the Poppy Floral design team to truly understand what made them so special. The site was built to provide the user with everything they need to know about why they needed Poppy Floral. Clear navigation that brought users to what interested them the most quickly was the focus of our team.
The Results
Growing traffic more, more leads and blooming sales are making Poppy Floral the talk of New England.
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18%Overall Session Increase since Launch
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110%New leads since launch Nov. 10 2015
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4.66%Lead conversion rate since relaunch
