The FirstTracks Team enjoyed a fun summer day together at Lake Sunapee. All work and no play makes for a burnt out team. In order to inspire creativity, strengthen collaboration and fuel our spirit, we make time for team fun. At FirstTracks, we have... Keep Reading: 5th Annual Summer Send Off
Poppy Floral
Creating a beautiful outcome from a simple bouquet to a lavish wedding ceremony
The Back Story
Poppy Floral is New England’s premier private studio florist. Based in Cambridge, Massachusetts, the company’s floral designers create stunning arrangements for weddings and events. Not a flower shop, Poppy Floral meets one-on-one with clients in a private studio to bring creativity and elegance to weddings and events.
The Challenge
Poppy Floral’s company is first and foremost a design organization. Their new website needed to immediately reflect that along with their unique approach to creating the perfect event. Exceptional photography organized in a functional design that invigorated the user was the key. Driving the right traffic to the site through specialized online marketing programs was critical.
A New Website Design
Our design team worked closely with the Poppy Floral design team to truly understand what made them so special. The site was built to provide the user with everything they need to know about why they needed Poppy Floral. Clear navigation that brought users to what interested them the most quickly was the focus of our team.
The Results
Growing traffic more, more leads and blooming sales are making Poppy Floral the talk of New England.
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18%Overall Session Increase since Launch
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110%New leads since launch Nov. 10 2015
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4.66%Lead conversion rate since relaunch
