Growth and Advancement from Within We’re really proud of our team here at FirstTracks, and are thrilled to recognize a team member who regularly goes above and beyond: Jess Falkenham. For the last five years, Jess has been providing our clients with... Keep Reading: Solidifying Key Leadership at FirstTracks Marketing
Finding Home Farms
Redesign and rebuild of Finding Home Farms WordPress and WooCommerce Website. Dramatically improving mobile conversion rates, overall sales, usability and speed. Our team had a great time working to redesign a website that already had such strong established brand aesthetics.
Meet Finding Home Farms
Finding Home Farms is a family-owned, lifestyle brand that brings the best of the farm with their organic maple syrup and combines it with their home decor products to provide the perfect ingredients for creating a welcoming home. From hand crafted organic maple syrup and pantry offerings to soy candles and home decor, they proudly source and produce all of their products here in the USA. Finding Home Farms approached the team at FirstTracks Marketing looking to make their current site run faster and be easier for them to work with day to day.
e-Commerce Website Redesign & Rebuild
We worked closely with the owner Laura Putnam to make sure we developed and designed an aesthetic that properly aligned with her already wonderful products, branding and package design. Our team was able to take their already existing deep base of post content and wrap that around a whole new WooCommerce shop design that does an excellent job of connecting everything together. Their new website has been performing outstanding in 2020, through July they were up 426% in overall e-commerce revenue!
Fresh, New, and Fast Responsive Website Design
Finding Home Farms previous website was a textbook mess. They had all the most common culprits: old outdated theme, bloated page builder tools, sloppy janky design and slow loading! On top of everything else the previous website had an awful mobile user experience and was very hard to work with day to day. Naturally the site quickly fell out of date and sales overall were stagnant.
The FirstTracks team got to work planning, designing, building, and implementing a whole new custom theme framework for the Finding Home Farms website. This new design features a bolder, cleaner, and rustic professional tone that features a mobile first responsive design. Since launching in early November 2019, the results have been fantastic.
The Results
Since relaunching their WordPress and WooCommerce Website in late 2019 the results have been outstanding!
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426%Increase in overall sales revenue
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85%Increase in site speed
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97%Increase in mobile conversion rate
