How Do You Help a Brand That Is Expanding?

Dr. Cool Recovery

An Award Winning, New England-Based Chemical-Free Fabric Cooling Company!

The Back Story

Dr. Cool is a material innovation company creating thermo-regulating fabrics for apparel and cooling accessories. High tech meets sportswear and cooling compression products for life’s bumps, sprains, aches and bruises. The world needed to know about this.

The Challenge

The website was the focus. The user experience was difficult and slow with shopping and browsing roadblocks. Bloated with slow speed and a theme that was difficult to manage, the company needed a website that matched their need to grow with more products, users and sales.

Product Line Expansion

The Dr. Cool product line was scheduled to expand in the first half of 2015. The best way to handle this expansion was to completely redesign the Dr. Cool website. The original website was built around Dr. Cool’s Ice Wrap products. At the time, that site was fine. But Dr. Cool’s growing product line was presenting many shopping and browsing roadblocks.

Dr.Cool Recovery Website Sample

Complete site redesign.

Full company, product and user discovery was in order. Planning, collaboration, integration, balance and harmony ruled the process as we created the ultimate product sales site from the most important perspective, the user. We designed a responsive site that was easier to navigate with faster selection, less cart abandonment and more sales.

Dr.Cool Recovery Website Sample

Let's Join Forces!

Have a project you would like to discuss? We’re ready when you are.

Get In Touch


Say Hi! We're Friendly

Have a project to discuss? Reach out. We’d love to talk.

  • This field is for validation purposes and should be left unchanged.

Inspiration & Ideas

FirstTracks Marketing is now a Premiere Databox Partner

FirstTracks Marketing is now a Databox Premier Partner

Tracking the performance of your website and marketing programs just got easier. The FirstTracks Marketing team runs dynamic multi-channel marketing programs for an array of clients. Our clients’ businesses each have unique goals and priorities... Keep Reading: FirstTracks Marketing is now a Databox Premier Partner

Our Certifications

Verified WooCommerce WooExpert
Bing Partner
Klaviyo Masters
FirstTracks Marketing Premiere Databox Partner
WP Engine Advanced Agency Partner
FirstTracks Marketing is a Call Rail Agency Partner