Ten years of digital agency life in the books. It’s going to be near impossible for this post not to be full of cliches. That first decade went by in the blink of an eye. When FirstTracks first opened its doors back in October 2009 we knew we... Keep Reading: Celebrating FirstTracks Marketing Agency’s 10th Anniversary!
The Back Story
Vows Bridal has been a successful retailer for 20 years. The award-winning company featured on TLC’s I Found the Gown show was the first retailer in the United States to offer designer wedding gown samples and overstocks. With local retail success coupled with growing national brand awareness, the time was right to develop an online sales presence that would bring Vows’ gowns to eager customers across the country.
The existing website was ill equipped to handle the growing demands that a national online audience would place on it. Stunning design and efficient functionality had to be a the core of their new digital presence. Within the site the e-commerce solution had to work perfectly and be scalable for future growth. Once these were in place, the right traffic would need to easily find the site. An effective online marketing plan needed to be developed.
The New Face of Bridepower
A new responsive WordPress site built on the Genesis framework powered by the WooCommerce e-commerce platform was designed and developed to effectively highlight the stunning gown inventory with a customer-focused search that made purchases simple. Customers now know immediately that they were in the right place and can easily choose the gown of their dreams.
Once the website was in place it was time for our online marketing team to do their thing and drive traffic and conversions. Campaigns were designed with pinpoint precision and analyzed weekly to make sure the right traffic was going to exactly where it needed to be to convert.
Since the new website launched we have been continually supporting Bridepower from both a technical and marketing prospective. We have helped them enhance their lead generation programs and continue to improve their site every month.
102%Increase in Goal Conversion
49%Increase in Appointment Requests
78%Increase in Overall Goal Completions