Does Your Annual Report Deliver the Goods?

Annual reports have evolved over the years. FirstTracks has become an expert in this evolution. We just added another Lamplighter Gold Award for outstanding publication. Our recent Lamplighter Gold Award winner, titled Looking Forward with Enhanced... Keep Reading: Does Your Annual Report Deliver the Goods?

FirstTracks Wins Gold and Silver at Lamplighter Awards!

FirstTracks Marketing Group won two awards at the recent Lamplighter Awards held by NESHCO in Providence, RI. FirstTracks was among the 58 New England health care and advertising agencies recognized at the awards. We won a Gold for Best Website... Keep Reading: FirstTracks Wins Gold and Silver at Lamplighter Awards!

Newsletter

Is the Printed Newsletter Dead?

In the ever-expanding world of digital media, the printed paper can be seen as “old-school” and irrelevant. But is there a time and place for this old standby? Can there still be a case made for the printed word? In an article by Dale W. Hutchings,... Keep Reading: Is the Printed Newsletter Dead?

Newsletters Great Communication Tools for Assisted Living Facilities

In this age of the Internet with Twitter, blogs and Facebook, a traditional newsletter may seem like a dated medium, but consider the assisted living audience. Although many retirees have embraced the Internet and all of the social media and email... Keep Reading: Newsletters Great Communication Tools for Assisted Living Facilities

Grow Your Hospital’s Business with a Seminar Series

Unlike years ago, today’s healthcare consumers are much more savvy and are playing an increasingly active role in the selection of their healthcare providers, including specialists. Hospitals need to be proactive in relationship building with their... Keep Reading: Grow Your Hospital’s Business with a Seminar Series

What’s a Hospitals Reputation Worth?

I take a keen interest in all aspects of marketing, especially health care marketing. I read an article in Strategic Health Care Communications that discussed the marketing, or lack thereof, of a major Chicago hospital. This particular hospital had... Keep Reading: What’s a Hospitals Reputation Worth?

New Hampshire Healthcare Video

If a picture tells a thousand words, how do you quantify a video presentation? FirstTracks Marketing Group was asked by Monadnock Healthy Teeth to Toes (a program developed at Monadnock Community Hospital in Peterborough, NH that educates children in... Keep Reading: New Hampshire Healthcare Video

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Marketing Automation PDF

Understanding The Language of Marketing Automation | A Free PDF

Download our free PDF for a thorough walk-through of modern automation terms, complete with explanations and examples. This guide will help you not only understand the components of marketing automation, but also will help you and your agency... Keep Reading: Understanding The Language of Marketing Automation | A Free PDF

Does Your Annual Report Deliver the Goods?

Annual reports have evolved over the years. FirstTracks has become an expert in this evolution. We just added another Lamplighter Gold Award for outstanding publication. Our recent Lamplighter Gold Award winner, titled Looking Forward with Enhanced... Keep Reading: Does Your Annual Report Deliver the Goods?

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