FirstTracks Marketing Certified WooCommerce Platinum WooExperts

Who We Work With

We work with people who are looking to migrate their current e-commerce store to WooCommerce. We also work with current WooCommerce stores looking to improve their current operations, performance, design, and sales. We also can set up a brand new store from scratch to get you started selling online. Our one common caveat is that you have product to work with and customers who have already purchased your products in some capacity. We work best when the base infrastructure for your products is already in place and we can focus more on the purchase and sales logistics of those products.

Custom Integrations

The development team at FirstTracks Marketing has been building WooCommerce integration solutions for 10+ years. Do you have an ERP system that you need to communicate customer order and shipping details with? No problem. Looking to add autoship schedules to your products? We’ve done that. Want to customize your memberships and subscription program? We’ve been there, done that. Maybe you just want to customize how your cart, checkout, and user management flow works? That’s child’s play. We have been working with this code base since it was made available to the WordPress community. Our team has extensive experience working with all the underlying structures that make WooCommerce what it is today. Tell us what you would like your WooCommerce shop to do, and we will show you how to make it a reality.

Subscriptions & Memberships

Monthly reoccurring revenue (MRR) is where it’s at if you have the right product for it. Predictable revenue that is easier to forecast is in a lot of ways easier to plan for scaling. This can’t happen however if the system behind it isn’t planned and implemented the right way. The FirstTracks Marketing team has years of experience planning, architecting, building, launching, and maintaining subscription and membership programs. It’s all about access, smooth user experience, and smart intelligent touches that make the experience seem effortless. That goes for both the end user and for the team managing the program. Let us help you put your best foot forward with your new program, or help you clean up one that isn’t running as good as you think it can. We can handle all the moving parts, content protection, user account management, pricing discount structures, payment renewals, and even email automations.

Booking & Event Tickets

We have worked with numerous different event-based e-commerce scenarios. From a small horse farm looking to book riding lessons and excursions to a national organization selling annual based memberships to an online healthcare training sessions. WooCommerce has a wonderful booking extension that makes it easy to set up available blocks of time that you can sell and manage online. We also work frequently with Events Calendar for WordPress because of the amazing event ticketing integration it features with WooCommerce. This allows you to set up an entire calendar of events, custom attendee registration, seamless roster management, and even offer digital tickets with QR codes for at the door. We have years of experience setting up and customizing these programs for businesses. We know the right and wrong way to deal with these programs. We can also help you set up your follow-up email communications and automations as well.

Platform Migrations

We have migrated e-commerce shops from Shopify, Ecwid, Magento, Big Commerce, Volusion, Presta Shop, Etsy, just to name a few. WooCommerce is amazing because it’s extremely flexible and it’s built on the best content platform on the planet, WordPress. The key to any successful migration is, of course, the data. We always want to make sure that all your legacy data for customers, orders, and products always comes over clean and proper. Having that history behind your shop is more important than ever with all the external third-party marketing systems we are relying on these days, especially for automation. Let our experienced team do the heavy lifting of moving all that information. We will do it right the first time and make for a smooth hassle-free transition for you into your new WooCommerce platform.

Shipping & Payment Gateways

When it comes to the logistics of your e-commerce store there are a lot of important decisions to make. Two of the most important are how are you going to get the product to the consumer and how are they going to pay for it. Our team of developers has set up hundreds of WooCommerce shops. We have tried just about every combination of shipping and payment provider you can think of. This means we can help you find the best mix based on what your needs and goals are. We know the right questions to ask and understand how the complete process needs to run effectively. Don’t go in blind to some of the most important decisions you need to make for your e-commerce store. Let our team help you put your best foot forward and make it easy for your customers to buy from you.

UX/UI Design

The FirstTracks Marketing team has built and designed WooCommerce sites for 10+ years. Our e-commerce websites are designed using proven practices that produce results. Our website designs are always mobile first and feature light-optimized frameworks that optimize exceptionally, load fast, and are easy to manage, support, and scale. The visual look and feel and the user experience of your site is critical to its success. Work with our experienced team of experts to ensure your e-commerce store can compete and thrive in an already crowded online marketplace.

Training & Support

E-commerce websites don’t run themselves. They need regular technical expertise to make sure all their moving parts work well together and are easy to update and support. Our team can help you with your regular upgrade maintenance and feature enhancements. Staying current with these updates and enhancements is critical for your system health. Let our team handle all the testing and steps to this process. This will allow you to focus on working your website. Do more of what you do best, create awesome products and great content.