Want to be the wet baby?

Branding, Corporate Identity, Marketing Strategy, Social Media Marketing on March 4th, 2010 Comments Off

In my previous business life I lived in the world of manufacturing just as industries were moving to Asia. In my industry the manufacturing was first in the US, then Korea which had the right raw materials and labor costs, then in an instant it all moved to China.

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Marketing Convergence?

Marketing Strategy on January 22nd, 2010 View Comments

Yesterday I (Matt Nelson) got a broadcast email that was warning me of the dangers of jumping in the deep end and becoming an “all-digital” agency. The warning was issued to remind me as a marketing professional that I should not ignore the “traditional” methods of marketing in favor of only digital communications, and to [...]

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How to connect better with your community

Social Media Marketing for Assisted Living Facilities

Assisted Living, Social Media Marketing on November 5th, 2009 Comments Off

How well are you reaching your target audiences online? Over one-half of all online moms are now using Facebook regularly. Mothers are a prime target for Assisted Living marketing efforts because they are the ones who are searching for the facility needs for their parents who are going into homes.  Sure they can be reached [...]

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