A Graduate at 100

Branding, Business Strategies, Graphic Design, Marketing Strategy on July 22nd, 2010 No Comments

The iconic Italian car manufacturer Alfa Romeo is celebrating its 100th birthday this year. One hundred years for any company is quite an achievement but it got us thinking about the Alfa Romeo brand. A brand is a promise, pure and simple. Alfa Romeo cars turn heads, look fast standing still, are engineered for the [...]

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Social Marketing Ideas for NH Farmers

Marketing Strategy, Social Media Marketing on June 16th, 2010 2 Comments

The way that online marketing is evolving these days, the tools and means for anyone to market online now exist. I was inspired this week after my regular visit with my family to our farm co-op in Stoddard NH. During the summer we visit the farm every Monday and pick up our share of the [...]

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Create Your Own Newsletters

Graphic Design, Healthcare, Marketing Strategy on June 14th, 2010 No Comments

Recently one of our long-time clients (Monadnock Community Hospital) contacted us about setting up an employee newsletter template for their health care organization. We advised MCH on the pros and cons of undertaking such a project, then called in one of our print vendors (SPC) to create an online portal that allowed our clients to [...]

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New Twitter Usage Information

Twitter on April 15th, 2010 3 Comments

Are you using Twitter yet? Have you set up an account but still don’t know what to do with it? Still looking for a good reason to really apply some time to this social media platform to start connecting with your customers and friends? We use Twitter for business every day here at FirstTracks. We [...]

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Want to be the wet baby?

Branding, Corporate Identity, Marketing Strategy, Social Media Marketing on March 4th, 2010 No Comments

In my previous business life I lived in the world of manufacturing just as industries were moving to Asia. In my industry the manufacturing was first in the US, then Korea which had the right raw materials and labor costs, then in an instant it all moved to China.

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