New Twitter Usage Information

Twitter on April 15th, 2010 3 Comments

Are you using Twitter yet? Have you set up an account but still don’t know what to do with it? Still looking for a good reason to really apply some time to this social media platform to start connecting with your customers and friends? We use Twitter for business every day here at FirstTracks. We [...]

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Is it really all about you?

Branding, Business Strategies, Corporate Identity, Marketing Strategy, Social Media Marketing on February 23rd, 2010 3 Comments

Is your on line presence all about you? Though we are all fascinating creatures with a wealth of interests blah, blah, blah, the point is that yes, we are ALL interesting in one way or another but is that what people are looking for in their on-line searches?

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The power to command attention

Marketing Strategy on February 15th, 2010 No Comments

Can one person change a corporate giant? I’m sure that Heinz was well aware of the shortcomings of their individual ketchup packets. Who hasn’t complained about them? But now we, yes “We the People”, have the capability and the power to be heard like never before. Matt Kurtz thinks so.

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Social Media Explained

Social Media Marketing on December 23rd, 2009 7 Comments

You can buy attention (advertising) You can beg for attention from the media (PR) You can bug people one at a time to get attention (sales) Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter [...]

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8 Questions and Why

Marketing Strategy on December 15th, 2009 1 Comment

Below are 8 crucial questions that were posted today by one of my favorite marketing authors Seth Godin. I felt this would be a productive exercise this morning to go through and post our answers to these questions here on our blog and invite others to share their thoughts about this. We are curious to [...]

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