Social Media Explained

You can buy attention (advertising)
You can beg for attention from the media (PR)
You can bug people one at a time to get attention (sales)

Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter stream, an ebook, a Facebook page. (Special kudos to Randy B. for the succinct explanation above, well done.)

I don’ t think I have ever heard this summed up so cleanly and clearly before, it resonated with me so much that I felt compelled to post this here to our blog on FirstTracks simply so that we would have it here to share with all of our traffic and to keep it as a reminder of how we want to be doing business for our clients now and in the future. This idea was originally shared by author and social media guru David Merrman Scott.

Below you will find a very interesting keynote given by David Merrman Scott, who is the author of many wonderful modern marketing texts: World Wide Rave, New Rules of Marketing and PR, and Tuned In to name a few. I felt it was worth while to share this presentation here on our website because of the important fundamental shifts in general marketing strategies that all companies should be seriously considering if they aren’t already doing some of these things already.

Of course if you are thinking about doing some of these things and are not sure where to start you can always shoot us a message or a question here or on Facebook, or on Twitter.

David Meerman Scott keynote at BMA 2009 national conference from David Meerman Scott on Vimeo.

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3 Responses to Social Media Explained

  1. David Meerman Scott December 23, 2009 at 12:18 pm #

    Thanks for adding to this discussion.

    Just as a point of clarification — it was my idea all along. Randy helped by blogging about it in a way that pushed it down to the 60 or so words. David

  2. Matt Nelson
    MattNelson December 23, 2009 at 1:38 pm #

    Hi David. Sorry for the confusion about ownership of the idea, guess I misunderstood when I read your original posting. I have corrected my posting above to reflect correct ownership of the idea. As usual you are providing me with wonderful and valuable social media marketing insight that makes me better at my job every day. Thanks and keep up the great content!

  3. Marlana Braatz January 2, 2010 at 3:43 am #

    I’m really loving your posts, please keep them comming, Thank You.

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