Archive for Social Media Marketing

Is it really all about you?

Branding, Business Strategies, Corporate Identity, Marketing Strategy, Social Media Marketing on February 23rd, 2010 View Comments

Is your on line presence all about you? Though we are all fascinating creatures with a wealth of interests blah, blah, blah, the point is that yes, we are ALL interesting in one way or another but is that what people are looking for in their on-line searches?

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Facebook: 350 Million Users

Social Media Marketing on January 13th, 2010 View Comments

This morning I read a report provided by Hubspot that since last July Facebook has grown by over half a million users a day! If you are looking to put that into prospective that is the equivalent to the city of Boston signing up for new accounts every day! Absolutely incredible growth for the social [...]

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Social Media Explained

Social Media Marketing on December 23rd, 2009 View Comments

You can buy attention (advertising) You can beg for attention from the media (PR) You can bug people one at a time to get attention (sales) Or you can earn attention by creating something interesting and valuable and then publishing it online for free: a YouTube video, a blog, a research report, photos, a Twitter [...]

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Is your company participating in Social Media?

Current State of Social Media

Social Media Marketing on November 12th, 2009 View Comments

Social Media is everywhere. The size of the network space that the major heavy weights in the Social Media Game currently occupy is easily in the hundreds of millions! Currently the three most popular networks are Facebook, Twitter, and LinkedIn (in that order), and the common assumption here is that the vast majority of the people using these networks are young people, and that simply isn’t the case today.

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How to connect better with your community

Social Media Marketing for Assisted Living Facilities

Assisted Living, Social Media Marketing on November 5th, 2009 Comments Off

How well are you reaching your target audiences online? Over one-half of all online moms are now using Facebook regularly. Mothers are a prime target for Assisted Living marketing efforts because they are the ones who are searching for the facility needs for their parents who are going into homes.  Sure they can be reached [...]

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