Archive for Marketing Strategy

New Hampshire Healthcare Video

Healthcare, Videos on March 19th, 2010 View Comments

If a picture tells a thousand words, how do you quantify a video presentation? FirstTracks Marketing Group was asked by Monadnock Healthy Teeth to Toes (a program developed at Monadnock Community Hospital in Peterborough, NH that educates children in healthy oral hygiene and nutrition practices) to create a short video loop.

Tags: , ,

Want to be the wet baby?

Branding, Corporate Identity, Marketing Strategy, Social Media Marketing on March 4th, 2010 Comments Off

In my previous business life I lived in the world of manufacturing just as industries were moving to Asia. In my industry the manufacturing was first in the US, then Korea which had the right raw materials and labor costs, then in an instant it all moved to China.

Tags: , ,

Is it really all about you?

Branding, Business Strategies, Corporate Identity, Marketing Strategy, Social Media Marketing on February 23rd, 2010 View Comments

Is your on line presence all about you? Though we are all fascinating creatures with a wealth of interests blah, blah, blah, the point is that yes, we are ALL interesting in one way or another but is that what people are looking for in their on-line searches?

Tags: , , , , ,

The power to command attention

Marketing Strategy on February 15th, 2010 Comments Off

Can one person change a corporate giant? I’m sure that Heinz was well aware of the shortcomings of their individual ketchup packets. Who hasn’t complained about them? But now we, yes “We the People”, have the capability and the power to be heard like never before. Matt Kurtz thinks so.

Tags: , , , ,

Marketing Convergence?

Marketing Strategy on January 22nd, 2010 View Comments

Yesterday I (Matt Nelson) got a broadcast email that was warning me of the dangers of jumping in the deep end and becoming an “all-digital” agency. The warning was issued to remind me as a marketing professional that I should not ignore the “traditional” methods of marketing in favor of only digital communications, and to [...]

Tags: , ,