Sleepy Cuddlers Logo
Douglas Sleepy Cuddlers Logo
Archive for Branding
A Graduate at 100
The iconic Italian car manufacturer Alfa Romeo is celebrating its 100th birthday this year. One hundred years for any company is quite an achievement but it got us thinking about the Alfa Romeo brand. A brand is a promise, pure and simple. Alfa Romeo cars turn heads, look fast standing still, are engineered for the [...]
Want to be the wet baby?
Branding, Corporate Identity, Marketing Strategy, Social Media Marketing
on March 4th, 2010
No Comments
In my previous business life I lived in the world of manufacturing just as industries were moving to Asia. In my industry the manufacturing was first in the US, then Korea which had the right raw materials and labor costs, then in an instant it all moved to China.
Is it really all about you?
Branding, Business Strategies, Corporate Identity, Marketing Strategy, Social Media Marketing
on February 23rd, 2010
3 Comments
Is your on line presence all about you? Though we are all fascinating creatures with a wealth of interests blah, blah, blah, the point is that yes, we are ALL interesting in one way or another but is that what people are looking for in their on-line searches?
Package Design, Keep it Simple
Branding, Corporate Identity, Graphic Design, Marketing Strategy, Packaging Design
on January 14th, 2010
1 Comment
I’ve (Greg Connolly) been working with a client on their first big launch into the wacky world of mass merchant distribution. Shelf space & position, box or naked product, benefits, messaging, brand statement, color, size, hang tag or not etc, etc. How do we get that aisle cruiser to stop and “notice me”!?
12
