The Back Story

Dr. Cool is a material innovation company creating thermo-regulating fabrics for apparel and cooling accessories. High tech meets sportswear and cooling compression products for life’s bumps, sprains, aches and bruises. The world needed to know about this.

The Challenge

The website was the focus. The user experience was difficult and slow with shopping and browsing roadblocks. Bloated with slow speed and a theme that was difficult to manage, the company needed a website that matched their need to grow with more products, users and sales.

Product Line Expansion

The Dr. Cool product line was scheduled to expand in the first half of 2015. The best way to handle this expansion was to completely redesign the Dr. Cool website. The original website was built around Dr. Cool’s Ice Wrap products. At the time, that site was fine. But Dr. Cool’s growing product line was presenting many shopping and browsing roadblocks.

Complete site redesign.

Full company, product and user discovery was in order. Planning, collaboration, integration, balance and harmony ruled the process as we created the ultimate product sales site from the most important perspective, the user. We designed a responsive site that was easier to navigate with faster selection, less cart abandonment and more sales.

The Results:

Sales have increased dramatically. The site is easy to manage and inventory integration has been simplified. The site is now perfectly positioned to handle the digital marketing programs that will drive traffic and conversion

Next Step:

Now that the proper digital platform is in place it’s now over to the FirstTracks Digital Markekting team. PPC plan, keyword analysis, landing page design, AB testing, analytics, phone tracking are all driving more new traffic and conversions. Test, analyze, implement and test again.    

Technical

Programming

We are experienced programmers and web developers. We specialize in WordPress and complete web application development. We are experts in PHP, MySQL, HTML, CSS, jQuery, mobile app development and data migration.

Design

We make sure your website design supports the key components that make your business a success. We feature a mobile-first approach and responsive website design for any new sites we build.

Open Source

Open source platforms are supported by active developer communities. There are always people working on ways to improve and extend these platforms and enhance website functionality.

Hosting & Support

Hosting is critical to website performance and speed matters. We match your website to the best-suited hosting environment for trouble-free user experiences. We also understand the importance of security to your business.