Is it really all about you?

Branding, Business Strategies, Corporate Identity, Marketing Strategy, Social Media Marketing on February 23rd, 2010 View Comments

Paul McCartnneyIs your on line presence all about you? Though we are all fascinating creatures with a wealth of interests blah, blah, blah, the point is that yes, we are ALL interesting in one way or another but is that what people are looking for in their on-line searches? Read more »

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Website suffering visibility decay?

Content Management, Search Engine Optimization, Website Development on February 18th, 2010 View Comments

Website Visibility DecayGoing to the dentist is NOT one of my favorite things to do. Today was my scheduled 6 month check up and as I sat in the chair this got me thinking about many of the companies regularly see online that tend to handle their website content and optimization efforts the same way they treat 6 month check ups at the dentist. Read more »

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The power to command attention

Marketing Strategy on February 15th, 2010 Comments Off

Redesigned Heinz Ketchup PacketCan one person change a corporate giant? I’m sure that Heinz was well aware of the shortcomings of their individual ketchup packets. Who hasn’t complained about them? But now we, yes “We the People”, have the capability and the power to be heard like never before. Matt Kurtz thinks so. Read more »

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Inbound Marketing Book Review

Book Reviews on February 3rd, 2010 View Comments

Inbound Marketing Book Cover“Ten years ago, your marketing effectiveness was a function of the width of your wallet. Today, your marketing effectiveness is a function of the width of your brain.” – Brian Halligan CEO of Hubspot

This is one of lines from Inbound Marketing: Get Found Using Google, Social Media and Blogs that really stuck with me the whole way through. Read more »

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Wordcamp Boston 2010 Review

Wordpress on January 25th, 2010 View Comments

Wordcamp Boston 2010January 23, 2010: After a few illegal U-Turns and some confusing directions from my trusty GPS, I (Matt Nelson) finally arrived at the Microsoft NERD (New England Research and Development) Center in Cambridge MA to fill my brain with as much new WordPress design and development information as possible. Read more »

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