ecommerce-website

How to Make eCommerce Easy for Your Customers

So where's the EASY shopping now? It's online and it's booming. According to a recent Goldman Sach's report, eCommerce sales ...

ecommerce-website

Top 5 Must-Have Items to Launch Your E-commerce Website

Ecommerce is serious business. It's complicated and stressful at times but it's also very exciting and interesting. The best thing ...

ecommerce-website

Top 5 Takeaways from WooCommerce Conference Day 1

Wow. What a day yesterday was. The first day of the first ever WooCommerce conference was overall an excellent experience. ...

ecommerce-website

On my way to the WooCommerce Conference in SanFrancisco

This is an exciting time, albeit a bit on the early side for my liking but hey we do what ...

ecommerce-website

FirstTracks Marketing WooCommerce Client Websites Are Crushing It!

As FirstTracks Marketing continues to grow along with our diverse grouping of ecommerce clients I thought it would be fun ...

design

Is the Printed Newsletter Dead?

In the ever-expanding world of digital media, the printed paper can be seen as “old-school” and irrelevant. But is there ...

ecommerce-website

Making Ecommerce Easy. A Look at Staples

Big announcement this week “Staples to Close 225 Stores”. Lots of hand wringing about jobs, economic indicators and a changing business ...

design , website-development

The Not-So-Easy Ease of WordPress Websites

I’ve managed three different WordPress websites in my marketing career, and now I get to play around in my ...

website-development , marketing-strategy

Look Who’s Joined the FirstTracks Marketing Team!

So what’s a NH interactive marketing agency to do when confronted with the juggernaut that is the 21st century? ...

ecommerce-website

5 Keys to Knowing Your WordPress Website Developer Knows Their Stuff

You need website help, but who do you call? How do you know you’re speaking to the real deal? ...

website-development , ecommerce-website

Making Ecommerce Sites Work Better With Woocommerce

This past August we were contacted by the Newton Massachusetts business, Curly Girl Designs. They were having some challenges with ...

marketing-strategy

Where Does Your Digital Footprint Go?

I still run up against a deep misunderstanding of how the web can truly impact sales. I’m not talking ...