A Graduate at 100
The iconic Italian car manufacturer Alfa Romeo is celebrating its 100th birthday this year. One hundred years for any company is quite an achievement but it got us thinking about the Alfa Romeo brand. A brand is a promise, pure and simple. Alfa Romeo cars turn heads, look fast standing still, are engineered for the next century and demand joyful driver participation. How did they get there and stay there after a century that saw so many car manufacturers eating dust? Its all about the “S” word….STRATEGY. Read more »
The way that online marketing is evolving these days, the tools and means for anyone to market online now exist. I was inspired this week after my regular visit with my family to our farm co-op in Stoddard NH. During the summer we visit the farm every Monday and pick up our share of the delicious fresh veggies. It’s fun because we never know everything we’re going to find which brings challenges and excitement to our meal preparation. We eat more veggies because they taste better, and our son gets to see how his food grows. We like the suspense and have fun with what we find. 
