marketing-strategy

Remarketing Strategies Drive More Conversions

Are you remarketing? If not, you should be. Remarketing, also known as “retargeting” is more than another re-purposed marketing buzzword. ...

design , website-development

FirstTracks Wins Gold and Silver at Lamplighter Awards!

FirstTracks Marketing Group won two awards at the recent Lamplighter Awards held by NESHCO in Providence, RI. FirstTracks was among ...

ecommerce-website

FirstTracks Marketing Team Crushed Black Friday / Cyber Monday

The Holiday Shopping Season Is Here! The holidays are here and we just finished our latest round of Black Friday / ...

marketing-strategy

Price Extensions Get a New Look In Google AdWords

Another AdWords update just in time for the holidays! Google has made another update to a new ad extension that ...

marketing-strategy , ecommerce-website

Using New Affiliate Ad Extensions in Google AdWords

AdWords Affiliate Location Extensions Rolling Out Digital advertisers are now seeing new ad extensions in their AdWords accounts for “Affiliate ...

website-development , ecommerce-website

Is Your E-commerce Developer Letting You Down?

Scrambling for fixes or just standard build procedures that are putting your business in jeopardy?

design

Gold Lamplighter Award from the New England Society of Healthcare Innovators

Developing a Brand & Marketing Strategy for a New Walk-In Care Clinic FirstTracks Marketing Group recently won a Gold Lamplighter ...

marketing-strategy

Single Keyword AdWords Ad Groups, Is It Worth It?

You might be doing your AdWords ad groups all wrong. Here’s some insight on creating a better account structure. ...

design

Logo Design: How does your branding or logo stack up?

We are surrounded by brand names and their accompanying logos and logo design. Some have been around for ages, some ...

ecommerce-website

AdWords Two Months After Google Drops Right-Hand-Side Ads

After a few weeks Google announced the discontinuation the right-rail ads in AdWords search results, what else changed? When the ...

ecommerce-website

WooCommerce Conference Day Two Afternoon Recap

Better later than never right? Here is a quick recap of notes from WooCommerce Conference 2016 Day 2 the afternoon sessions. Lots ...

ecommerce-website

WooCommerce Conference 2016 Morning Recap Day Two

Ready for WooCommerce Conference Day Two! Day two got off to a slow start for Matt because he forgot his ...